Engineering Design Studio (A5, 015)
Tuesday, February 13, 2018

• Attendance list
• Reminder to attend a VR workshop by Prof. Pablo Dornhege on the weekend of April 20+21 (Fr+Sa)
• Short intro to google's myMap ⇒ Updating the Material List Creative Material Map

• Felix's presentation guidelines
• Introduction to presentation template
• The Function of Design
  • On the Communicative Function of Design
  • Formal Aesthetic Functions (Laws of Gestalt, Principles of Formal Design)
  • Marking Functions
  • Symbolic Functions
  • From Product Language to Product Semantics

• Presentation and discussion on the project ideas (we will use your drawings to discuss the several aspects on your developed design idea)

1. Reading: Research Methods for Product Design (p. 21–45) ⇒ Ethnography, Photo and video diaries, Shadowing, A day in the life, Personal belongings, Future forecasting, Trend spotting, Scenarios, Product autopsy, Sketching
2. Reading: Design: History, Theory and Practice of Product Design (Utopias, Visions, Concepts, and Trends: p. 216–225)